Strategic analysis of Coca-Cola’s football activity
Sponsorship rights and media partnerships negotiation
Full event development and management
Communication / promotions strategy and delivery
The Coca-Cola 7’s
The Coca-Cola 7’s kicked off in 2001 and grew to be Scotland’s biggest schools football tournament, inspiring over 50,000 Scottish teenagers to live a more active lifestyle.
Created, implemented and managed by Maximise Sport, in 2008 the activity generated media coverage worth over £400K for the brand. Political support has been also been widespread, with MPs and MSPs from all parties attending the Finals.
The Coca-Cola 7’s has proved to be a resounding success and the blueprint is now being implemented in other countries across the globe. Something we’re really proud of.
“The Coca-Cola 7’s is the most significant thing to happen to schools football, in Scotland, in the last 10 years.”
Alex McMenemy: Treasurer – Scottish Schools Football Association