Panini SPL Super Strikes & SPL Sticker Collection

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Our role

Maximising trade & consumer PR opportunities

Management of consumer media promotions

Developing and implementing experiential activity

Data capture management

Liaising with SPL & member clubs

Negotiating media partnership with The Scottish Sun on the Panini SPL Roadshows

Maximise Sport has been engaged by Panini since 2003, promoting the company’s SPL Super Strikes and SPL Sticker Collection.

Through an integrated programme of acquisition-led trial activity across newspapers, radio, SPL club media and shopping centre activation, Maximise Sport have achieved record media coverage for Panini, as well as their highest-ever sales volume for this product range.