Heroes. We’ve all got them. Those rare individuals who inspire us.
At Maximise Sport, we’ve got plenty. There’s Ali, Armstrong and Sir Alex. Ballesteros, Bolt…and we haven’t even got to C yet.
Now we know none of us is ever going to win the Tour de France 7 times, or be the most successful football manager in history.
What we share with our heroes is a determination to win. To push boundaries, plan and prepare. So that every time we do something, we do it better.
Because that’s when inspirational sports marketing happens. And how lasting brand memories are made.