heroes_and_moments_Charlie

At Maximise Sport, we’ve been creating inspirational sports marketing for over a decade. So we’ve met a few heroes, and had our fair share of magic moments.

The look said it all moment
Steven Pearson


The 2001 Tour de France. Lance Armstrong glances at Jan Ullrich as he passes him on the climb up L’Alpe D’Huez. And with that he was gone.

 
The moment Charlie played for Scotland

Charlie Milarvie

How do you get into an international football match without a ticket? Easy. Pretend you’re one of the players. What started out as a fun bet with a couple of journalists, ended with Charlie leading the players out onto the pitch. Ask him how he did it one day – it’s a moment we’d replay over and over.

 
A moment Kirsty would like to forget

Kirsty MacLeod

Hampden Stadium and all 48 Scottish team captains are nicely lined-up for a pre-season photocall. The only thing that’s missing is the Cup. A helpful Kirsty goes to grab it from the track, failing to notice the waist-deep ditch of mud in front of her. That’s one way to get everyone smiling for the camera.

 
Charlie’s play it again moment

Charlie Milarvie

McFadden scoring against France, 12th September 2007.

 
The final whistle moment

Steven Pearson

The 1997 Tennent’s Scottish Cup Semi-Final replay. Steven still remembers the nausea, relief and undiluted joy of the day when Falkirk beat Celtic.

 
Ma-gic Mo-ment

Kirsty MacLeod

During the Glasgow Jazz Festival, Kirsty was charged with collecting crooner Tony Bennett from the airport. On the way into town, he stopped off for a sound check at the Royal Concert Hall and Kirsty was treated to a private serenade.

 
The proud dad moment

Steven Pearson

Some of the best moments happen when we’re just busy living. As a big fan of cycling, Steven will never forget the delight on his wee girl’s face when she managed to ride her bike without stabilisers for the first time. Following in dad’s wheel tracks? We think so.

 
The kick yourself moment

Charlie Milarvie

Sean Connery once telephoned Charlie. You know, the legendary film actor/007/Indiana Jones’ dad. Hard to believe, isn’t it?
Well Charlie didn’t believe it either and probably said a few words he shouldn’t have. Funnily enough, Mr Connery never called back.

 
The this is why we do it moment

Kirsty MacLeod

Taking 100 football-mad youngsters to Porto, to train with the club’s coaches, made it all worthwhile for Kirsty.

 
The moment that blew me away

Charlie Milarvie

You can plan and prepare all you like, but you can’t control the weather. Charlie remembers a football skills coaching session in a force 10 gale. The balls were being blown across the pitch, some into the net. Thankfully, none of the kids blew away.

 
The moment I saw stars

Charlie Milarvie

First time cycling the Col de Tourmalet – one of the most famous climbs on the Tour de France – and Charlie’s old Raleigh 531 gets a double puncture on the steep descent. Fear, pain and cartoon bruises – in that order.