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Sponsorship Development

Bringing a sponsorship to life is a key challenge for all rights holders. Developing a unique sponsorship proposition goes beyond that.

In 1999, Coca-Cola tasked Maximise Sport with developing a unique, scalable sponsorship property. Our response? The Coca-Cola 7’s - a competition that quickly grew to become the biggest school’s football event in Scotland, attracting over 7500 youngsters each season.

As well as driving mass participation, this groundbreaking sponsorship model engaged press and gained widespread political support. At the same time meeting both brand and Corporate & Social Responsibility objectives too.